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    Work that connects
    ideas, systems and outcomes.

    Explore how FirstAI solves creative, digital and operational challenges using AI.

    Life Ki Script Campaign - Retirement
    HDFC Life — Creative & Video —

    Life Ki Script Campaign - Retirement

    Challenge: Actor Cyrus Broacha highlights how HDFC Life's Retirement Plans help you with a lifelong guaranteed income for your post-retirement years.

    Delivery: Brand film, digital campaign assets.

    Outcome: 105M+ views on YouTube.

    Life Ki Script Campaign - Bounce Back
    HDFC Life — Creative & Video —

    Life Ki Script Campaign - Bounce Back

    Challenge: A powerful narrative on resilience and financial protection.

    Delivery: Short-form video for digital channels.

    Outcome: 50M+ views on YouTube.

    Life Ki Script Campaign - Sar Utha Ke Jiyo
    HDFC Life — Creative & Video —

    Life Ki Script Campaign - Sar Utha Ke Jiyo

    Challenge: Celebrating the spirit of independence and security.

    Delivery: Brand film for digital channels.

    Outcome: 75M+ views on YouTube.

    Tata Capital - Jar of Dreams
    Tata Capital — Creative & Video —

    Tata Capital - Jar of Dreams

    Challenge: AI brand film campaign created for Tata Capital

    Delivery: AI brand film and social campaign assets.

    Outcome: 5M+ combined views on YouTube and Instagram.

    Makkhan Jaise Smooth - Film 1
    Kotak 811 — Creative & Video —

    Makkhan Jaise Smooth - Film 1

    Challenge: Experience the smooth digital banking experience with Kotak 811.

    Delivery: Short-form video for YouTube and Instagram.

    Outcome: 10M+ views.

    Makkhan Jaise Smooth - Film 2
    Kotak 811 — Creative & Video —

    Makkhan Jaise Smooth - Film 2

    Challenge: Opening a bank account should be as smooth as makkhan.

    Delivery: Short-form video for social platforms.

    Outcome: 15M+ views.

    Makkhan Jaise Smooth - Film 3
    Kotak 811 — Creative & Video —

    Makkhan Jaise Smooth - Film 3

    Challenge: Smooth payments and banking at your fingertips.

    Delivery: Short-form video for social platforms.

    Outcome: 12M+ views.

    Makkhan Jaise Smooth - Film 4
    Kotak 811 — Creative & Video —

    Makkhan Jaise Smooth - Film 4

    Challenge: Banking made effortlessly smooth with Kotak 811.

    Delivery: Short-form video for social platforms.

    Outcome: 8M+ views.

    Raahon mein khoya… Music Ai Video
    FirstAI Experimental — Experiments —

    Raahon mein khoya… Music Ai Video

    Challenge: AI music video experiment.

    Delivery: Experimental music video.

    Outcome: Successful creative experiment validating AI music video workflows.

    Bajaj : A tribute to a timeless classic
    FirstAI Experimental — Experiments —

    Bajaj : A tribute to a timeless classic

    Challenge: Tribute campaign.

    Delivery: Experimental tribute video.

    Outcome: Successful creative experiment.

    Aarambh – The Blessed Beginning
    FirstAI Experimental — Experiments —

    Aarambh – The Blessed Beginning

    Challenge: AI character-driven short film experiment.

    Delivery: Experimental short film.

    Outcome: Successful experiment validating AI character workflows.

    Brand Identity & Guidelines
    Grind & Pound — Digital Experiences —

    Brand Identity & Guidelines

    Challenge: Comprehensive brand guidelines and visual identity system

    Delivery: Brand guidelines, visual identity system, and asset library.

    Outcome: Complete brand identity system delivered.

    Chalet Hotels
    Chalet Hotels — Digital Experiences —

    Chalet Hotels

    Challenge: Premium hospitality website showcasing luxury hotel properties and experiences.

    Delivery: Full website design and development.

    Outcome: Premium hospitality website launched.

    Kirloskar Oil Engines
    Kirloskar Oil Engines — Digital Experiences —

    Kirloskar Oil Engines

    Challenge: Corporate website for India's leading engine manufacturer with comprehensive product showcase.

    Delivery: Full website design and development.

    Outcome: Corporate website launched.