Life Ki Script — AI-led brand film and campaign
Recreated a culturally familiar advertising world with an AI-led production workflow for HDFC Life's Retirement Plans campaign.
Context
HDFC Life needed a campaign that communicated the value of lifelong guaranteed income for post-retirement years in a way that felt culturally authentic and emotionally resonant.
Challenge
Producing a campaign-quality brand film at speed and scale, with the emotional tone that retirement planning requires, while reducing traditional production friction.
Approach
We led the creative concept and used AI-led production to generate the visual world, compositing AI-generated elements with live-action performance to maintain emotional authenticity.
Delivery
Concept development, image generation, AI video production, compositing, and finishing. Full campaign assets for digital channels.
Role of AI
AI was used for visual generation, scene composition, and post-production acceleration. Human creative direction maintained throughout.
Outcome
105M+ combined views on YouTube. Campaign delivered at a fraction of traditional production time.
Credits
Client: HDFC Life. Featuring: Cyrus Broacha.